This is an example of a case study from my product management course - the assignment was to find out why the core audience was leaving the app and to find out a solution for how we can bring the conversion rate back up.
This is my video presentation that is meant to be seen by the stakeholders.
Next is a breakdown of the discovery from the user research I conducted and explains the methodologies. The grey bubble on the right side explains my process of how I approached the problem.
